Now that the dust has settled, the champagne has stopped flowing and the awards have been taken home, it’s time to look back on Cannes 2016.
This year, Australia took home a grand total of 71 Lions – a huge achievement for all the media, creative agencies and media owners that entered work into the festival. Overall, Australia ranked fourth behind the US, UK and Brazil in terms of awards, which is a huge achievement for a country that has a comparatively smaller media landscape and population.
We’re proud of our very own JCDecaux Australia Creative Services team on being shortlisted in the ‘use of Digital Outdoor’ for their work with Melanoma Institute Australia. The campaign, ‘Stop the Spread’ displayed a visual representation of a melanoma tumour that slowly grew until a donation was made via PayPass Tap and Go by a member of the public. We were thrilled to be shortlisted for this award, and for a client that we are very proud to work with.
Other Australian winners included Whybin\TWBA’s Melbourne office for their work on the ANZ Pocket Money – Equal Future campaign, Leo Burnett for their work on Samsung Australia and McCann Melbourne for their work on The Melbourne International Film Festival – The Emotional Trailer.