JCDecaux’s new digital assets, The Clock, at Southern Cross Station, and The Wall, at Flinders Street Station are set to deliver second-to-none advertiser opportunities with unparalleled commuter impact at the heart of Melbourne's bustling CBD.
The original 130 year old Water Tower Clock, which previously marked time at both Flinders Street Station and the former Spencer Street Station has undergone a complete restoration. The updated clock, complete with two impressive (13.5m²) digital screens, was unveiled in its new home at Southern Cross Station by Minister for Public Transport, Terry Mulder, on Wednesday 14 May. The iconic piece is set to become a major architectural landmark and digital focal point of the station.
Positioned at the high traffic entrance and exit point of Southern Cross Station, The Clock is geared to deliver unmatched pedestrian impact, with through traffic approaching 50 million a year – capturing the attention of commuters travelling to the CBD, Etihad Stadium and on domestic rail lines, V-line and the airport SkyBus. The Clock’s two digital displays, set at a right angle, have the added benefit of facing both morning and evening commuters.
JCDecaux’s second blockbuster digital asset, The Wall is coming soon to Flinders Street Station. The Wall, to be positioned in the centre of the station’s busiest concourse, will boast an unmissable (20m²) digital screen with the ability to display full-motion content. Located in the centre of Melbourne's suburban train network, CBD retail centre, arts centre, Crown Casino precinct and many major sporting venues including the MCG and Rod Laver Arena – The Wall is set to capture the foot traffic of the one million passenger entries and exits to the station in an average week.
“Melbourne stations are prime environments for high impact digital advertising,” said Steve O’Connor, CEO JCDecaux. “The Clock and The Wall are key to the significant roll-out of our digital transit offering – leading the way in providing powerful creative canvases for advertisers, while also delivering huge reach among valuable connected commuter audiences.”
With the ability to display live event streams, day-part messaging, regular news and data updates and mobile connectivity, The Clock and The Wall offer advertisers state-of-the-art digital technology that ensures brand messages are creatively delivered to captive, highly engaged transit audiences at the gateway to the CBD.
The Clock launch partners include: Foxtel, HSBC, Air New Zealand and City of Melbourne.
The Clock and The Wall are available to advertisers from today.