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Take a moment with NAB

NAB
Solution type: 
Reflective Panels
Category: 
Banking
2018
Australia

In order to create brand awareness, NAB created mirrired panels to encourage commuters to pause and have a reflective moment. A mirror was placed in a panel mounted on a backboard, which enabled passers-by to catch their reflection and pause for a moment. The campaign was live from 13-20 February in Sydney, Melbourne and Brisbane.

 

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