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Surf Life Saving encourages people to 'save lives' using interactive panel

Surf Life Saving
Solution type: 
Paywave
Category: 
Charity
2018
Australia

JCDecaux have teamed up with Surf Life Saving Australia to create an interactive panel in the heart of Bondi. The theme of the panel is ‘arcade-style’ where passers-by play a fun interactive game for 30 seconds. When you begin the game, the life-savers on the panel light up and players are encouraged to ‘save them from drowning’. The objective is to create awareness in a creative and unique way whilst raising funds for a worthy cause. The panel scores the individuals who play and they are encouraged to beat the highest score. Passers-by can then donate to Surf Life saving. The interactive panel is live from 9– 15 January 2018. 

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